Best In-Demand Digital Marketing Skill in 2021

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 Learn These Top Digital Marketing Skills To Succeed In 2021




Digital Marketing is one the fastest evolving industry in 21st century. Every project is
on it highest peak with such a rapid growth of this industry. 

No doubt, it requires a lot of skills and passion to succeed as a digital marketer. From a strategist to a social media executive, everyone have different role to play.

Digital Marketing is not a game of one day..

It take several months. Sometime years to get success. So, here we are listing top skills to learn so that you could master the skills.

  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Data  Analytics
  • UX Design
  • Wordpress

  1. Content Writing

Content is king. Content marketing is at the heart of digital marketing. It is listed as one of the important skill. A content writer has to perform various task in project from designing content to writing blogs, creating social media content post, strategic thinking, SEO content writing, website copy and a lot other thing.. 

Without contents we cannot imagine success of  digital marketing projects. 

Hence, this skills is in high demand.


The essential tool for content marketers include :
  • Keyword research tools: SEMrush, Ahrefs, Moz
  • Asset design tools: Photoshop, Canva
  • Video editing tools: Premiere Pro, Frame.io
  • CMS: WordPress, HubSpot, Ghost, WebFlow
  • Analytics: Google Analytics, Google Data Studio
  • Grammarly
The top content marketers to follow are:
  • Content Marketing Institute
  • Rand Fishkin
  • Seth Godin
  • Tim Soulo
  • Buffer
  • Ann Handley
  • String Nguyen

2. Search Engine Optimization (SEO)

SEO is all about making a website user friendly and search engines friendly. It is making a website highly visible to google crawlers. 

SEO is top rated skills in digital marketing.

Yes, knowing on-page optimization (e.g., title tags, alt tags, H1, copy optimization) is helpful but it’s more critical to understand the technical side of SEO, such as code. You can win your IT battles easily if you’re well-versed with technical SEO.


As a SEO specialist  you should perform-

  • On Page Optimization (H1,title tag, meta description, alt tag favicon, canonical, OG, improving website layout, keywords research).
  • Off Page Optimization(Backlinks)
  • Technical SEO
Create a action plan on this skills and starting learning for today.

The key tools used by search engine marketers include:
  • SEO research tools:   SEMrush, Ahrefs, Moz, Google Trends, SpyFu, Answer The Public
  • Analytics:  Google Analytics, Screaming frog, Google Data Studio
  • Google indexing tools: Google Search Console, Structured Markup Tool
  • Local SEO: Google My Business, BrightLocal
  • Optimization tools: Yoast, TinyPNG
The top SEO marketers to follow are:-
  • John Mueller
  • Steven Johns
  • Izzi Smith
  • Aleyda Solis 
  • Jason Barnard
  • Dan Shure
  • Neil Patel
  • Rand Fishkin
  • Guy Sheerit
  • Lily Ray
  • Alex 

3.Social Media Marketing

As we all heard about social media channel like Facebook Instagram and Twitter.
Social media marketing is not only limited to Facebook posting and sharing. In digital marketing, social media posses very specific platform. Driving quality traffic to the business page to increasing the followers, running multiple campaigns. It consist of multiple` know -how to drive traffics through effective social media strategy. 

"CNN has recently recognized roles in social media as one of the top 100 Careers measure in 2021''



The essential tools for social media marketers include:-
  • Organic social scheduling tools: Buffer, Hootsuite, Later, Falcon.io, Tailwind, Facebook creator studio 
  • Facebook Business Manager & Ads Manager – including audience building tools, pixel & conversion tracking, attribution modeling, A/B testing, analytics, and different creative ad formats
  • Additional ad platforms: LinkedIn, SnapChat, Reddit, Quora, Twitter, Pinterest, TikTok
  • Research tools: Buzzsumo, Facebook ad library
  • Paid performance tools: AdEspresso
  • Content design tools: Canva, Animoto
The top social media marketers to follow are:
  • Matt Navara
  • Gary Vee
  • Charlie Lawrence
  • Social Media Today
  • Social Media Examiner
  • Dylan Hey
  • Dennis Yu
  • Tony Christensen

4. Data Analytics

Data analytics is base of digital marketing. Every industry  is based on data insights.
No matter what facet od digital marketing you are going into, google analytics will. Probably be central to your strategy. Monitoring and reporting via such tools is pretty straightforward but the tricky part is how to gather and use that information to help you learn more about consumer behavior and apply it to new solutions that boost traffic and conversion.



The essential tool for data analytics include:-
  • Analytics: Google Analytics
  • Social listening: Sprout Social, Meltwater
  • Data visualization: Google Data Studio, Tableau
  • Event tracking: Segment, Amplitude, Hotjar, MixPanel, Google Tag Manager
  • Data enrichment: Clearbit, LeadGenius, Lotame
  • Data query language: SQL.


5. UX Design

One of the determining factors in online marketing success is the experience a user has once they’ve found your company.
Potential customers want to be able to navigate through your content as easily as possible, enjoying an aesthetically pleasing and streamlined experience.



 Top tools to learn editing skills are-
  • Canva
  • Adobe Photoshop
  • Coral
  • Adobe XD
  • PicMonkey
  • Lunapic
As industry is expanding, skills are increasing. every platform in digital marketing   have many more sub skills in it. 


6. Wordpress

WordPress: WordPress now powers 25 percent of all sites across the web and 50-60% of the share of the global CMS market – making it the most popular CMS. The New York Post, TED, Thought Catalog, USA Today, CNN, Fortune.com, TIME.com, Spotify, TechCrunch, CBS Local and NBC all use WordPress, so it’s not just a tool that small businesses use to patch together a website because they don’t have a developer.

Chances are brands you work for will use WordPress, or they’ll need to switch to it. Understanding WordPress and all of its features and plugins will be a great skill in your digital marketing career. It’ll even help you setup your own website and blog for your own business.


 There is lot of skills you can learn in digital marketing, so make best out of it and boost your career.
  1. PPC
  2. Adwords
  3. Email Marketing
  4. Creative & Analytical Abilities: 
  5. Influencer Marketing
  6. Marketing Automation
  7. Conversion Rate Optimization
  8. Excel Proficiency
  9. Affiliate Marketing
  10. Design Skills
  11. Data Analysis
  12. Critical Thinking


Thanks 

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