Is SEO Important In Digital Marketing?

WHAT IS SEO??

                     

                               

SEO (Search Engine Optimization) is vital part of digital marketing. Search Engine optimization refers to methods used to bring a site top in search engine through various methods.

SEO is the core element, search engines know you exist in the web worlds. No doubt SEO is most effective and result oriented element of digital marketing. On the other side it is time taking process.


Many people think they know what SEO is but it is much more complex than it appears on the surface. For instance, although keywords and content are a big part of SEO, there are many other elements involved. These all fall into two categories:

• On-Page SEO. Any effort you take to improve individual pages to enhance your ranking in search engine results is on-page SEO. As well as keywords, this includes formatting, URLs, navigation, load speed, on-site blogging, and responsive design.

• Off-Page SEO. You can also improve SEO by taking action off your website. The most well-known aspect of off-page SEO is link building, but this category also encompasses social media, business profiles and articles.

How To Get Started

Although it is true that SEO can be complex, this is no excuse to neglect it altogether. Much of SEO costs nothing more than your time, and it is much more effective than traditional marketing tactics. For example, inbound leads (like from SEO) cost 61% less than outbound leads (like cold calling), according to Search Engine Journal. It is also simple to put tactics in place — once you know how.

• Local SEO. Google favors local content, as it has extra value for users. As a small business, you may have an advantage over even the biggest corporations if you have a unique knowledge of your local audience. Much of local SEO is based around long-tail keywords. By researching potential terms with a tool like Google Keyword Planner, you can find phrases that describe what your business offers with a location included. Simply creating content based around these keywords will help you reach the top position in search engine results.

• Social Media. Social media is an ideal place to share content from your website or blog to drive traffic to your site. You need to post regularly and interact with users.

• Link Building. Another aspect to add to your initial SEO strategy is link building. Bear in mind that to Google, the size of your business is not important -- if you use black hat techniques, you will be penalized. Black hat techniques consist of any low-quality methods and spam. Instead, you need to use link building to show your authority, such as by guest blogging, sending pages to high-quality, relevant directories and creating content others want to share.

To put the above into practice, we use what we call the Boost SEO Method, which we created after realizing that traditional strategies of search engine optimization were failing small businesses. Although many strategies were able to provide a service that was comprehensive, high-quality or affordable, none were able to offer all three. We follow six steps:

• Keyword Research. Conduct even more keyword research than is normal to create an exhaustive list. From this, we are able to choose only the very best terms; quality is more important than quantity when it comes to keyword performance.

• Optimization Of Keywords. We add keywords naturally and strategically to the entire website (in the code and the content). We also create more high-quality content for the business elsewhere on the web. This shows that the business is relevant to the keyword terms.

• Earn Trust And Authority. We promote and market the website online to gain the trust of Google and prospects.

• Monitor Progress. We have a team in place to monitor keyword rankings and adjust the strategy as needed.

• Maintain Top Rankings. We continue our efforts to ensure SMBs are able to keep ranking at No. 1 in relevant search results.

• Start Again. Once we have completed step five, we return to the beginning, optimizing for new keywords and repeating the process.

We are able to do this using our in-house software platform, which allows us to apply our SEO method to individual tasks, sending each task to the appropriate specialist.

You can use the same method for your own SEO. Begin by brainstorming far more keywords than you will need. This will allow you to find the top-performing terms for your niche. Then, apply these keywords throughout your website — in copy, blog content, guest posts, and tags. Next, promote your website by using social media, reciprocal linking, and Google Local Business. Throughout the process, regularly check your analytics to examine keyword performance and make the necessary changes to your strategy. Once you have gained top rankings for this first set of keywords, simply repeat the six steps.

How Exactly Can SEO Help You Grow Your Business?

Your business obviously has a target market it is catering to. By creating and publishing relevant content (on a regular basis) that focuses on topics related to your business, you have a chance to reach out to your target audience via the search engines. And if your content is worth it, then search engines like Google will not hesitate to rank you higher. Which helps you generate targeted traffic to your site at no extra cost?

Now, once people visit your website via Google, you also need to know how to engage with them by giving them what they are looking for. Your content needs to work in conjunction with your business goals so that you can build real trust with your visitors. Successful SEO is not just about getting people to your site. It’s also about getting them to take the right actions once they are there.


When you seek real SEO help to generate targeted traffic, you also need to know why you want people to come to your site. What kind of action to you wants your visitors to take once they hit your website?

• Do you want them to fill out a quote or your contact form?
• Or you want them to opt-in to your email list?
• Or simply hit the buy button to buy your product or service?

The only reason you are looking for SEO help is because you want to get more business from your website, right? But that’s only going to happen when you have utmost clarity on how you will convert the SEO traffic you generate. If not, what’s the use of investing your precious time and money into SEO?

Remember, visitors to your business website are only valuable when they interact with your content in a way you want. If not a direct sale, you at least want them to give you their contact information so that you can follow-up later. The last thing you want is people visiting your website via search engines and leaving, never to come back again. That’s only going to give a you a negative ROI.

Growing your business with proper SEO help is not rocket science. As long as you know what a customer means to you and how you will be converting your visitors into sales, every single visitor you get from Google will be worth it.


Let’s now look into a few ways SEO can help your business go to the next level in terms of both, Traffic and Revenue.

#1: SEO Boosts Inbound Traffic.
#2: SEO Leads to More Customers.
#3: SEO Helps Build Trust + Credibility.
#4: Local SEO Equals More High Converting Traffic.
#5: SEO Fetches You More Business Referrals.
#6: SEO Gives Your Business Long-Lasting Results.
#7: SEO Has the One of the Best ROI’s.
#8: SEO Makes Your Site More User-Friendly.
#9: SEO Helps Increase Brand Value.

The good thing about SEO is that it lets you increase brand value without increasing your costs. With a small investment, you could be on your way to build real brand value that ultimately helps you get more customers.

If you look at the print and media advertising space, you’ll find that it is umber expensive to boost your brand value using the traditional marketing methods. Using SEO to build primary brand value in your target industry makes sense for any business that wants real-world results without having a huge investment at stake. Which automatically makes SEO one of the most reliable tools to increase visibility in your market and boost your business’s reputation?

Thank You